marketing
&
promotion
SOCIAL MEDIA
about.
china is the world’s largest social media market with more than 900 millions active users, where more than 95% users are reaching internet via mobile phones. this makes chinese social media more immediate and dynamic, with mobile users looking to social media platforms for the latest recommendations, testimonials, and tips. this is a great opportunity for design studios to show their works, latest trends and find potential clients willing to have international design in their apartments and villas.
MAIN REASONING
problems.
unfortunately, many brands struggle to understand the chinese market and its specific tendencies in depth. they are lacking of the ability to track local trends in real time. moreover there is profound lack of understanding when it comes to importance of how advertising and marketing activities might influence chinese customers in daily life choices.
MAIN ONES ON THE MARKET
players.
below you can find main player on the market, which are most suitable for design studios to promote works, project and new ideas. these are also the main platforms we promote our works and are the platforms, which gets the most traffic among chinese social media.
small red book
originally built as a platform for user-generated, little red book has now become a primary source of information when buying decisions are at stake.
most little red book users live in first-tier cities (cities like shanghai, shenzhen or beijing). its 450 million users post an average of 450,000 times each day. it's more sales-oriented in that many of its users are actively searching for new products and brands.
overall, content on little red book appears more trustworthy and has become an ideal place to grow brand awareness and word-of-mouth marketing among chinese consumers.
dou yin (chinese tik tok)
well know chinese app tiktok with its chinese version douyin is one of the biggest Chinese social media platforms to date, with more than one billion monthly active users around the world.
platform mainly focus on Gen-Z and millennial generation users with video oriented content is great to reach customers from smaller cities and lower income.
WHERE WE CAN HELP
fields.
our main task is to promote and build recognition of international design studios on chinese social media platforms. additionally we help to connect potential clients with designers abroad, who might be interested in cooperation. hugely recognized brands in china have bigger potential of reaching to bigger amount projects, cooperations and possible development of whole asian market.